Earning his Bachelor of Science in Industrial Engineering from Universidad Anáhuac and his MBA from Duke University, Patiño Webb has the educational background for this role. With nearly two decades of experience in business management and marketing, he is uniquely qualified to succeed in this position for Electrolit's fast-paced growth.

Working at Procter & Gamble for 7 years, Patiño Webb gained experience with American multinational consumer goods. He has further demonstrated history of growth with billion-dollar beverage companies such as Red Bull, where he served different roles as Senior Director of Marketing and General Manager for a total of 5 years. He also has experience with the pharmaceutical and vitamin industries, where he served as Brand Manager for Sudafed and Neutrogena under Johnson & Johnson companies, and most recently as Vice President of Marketing for SmartyPants Vitamins.