San Diego, CA – Santatera Capital is proud to announce its participation as a co-investor in the latest funding round of Hiyo, alongside Constellation Brands Ventures and other strategic partners. This follow-on investment reinforces Santatera Capital’s commitment to supporting high-potential consumer brands that are reshaping the industry with innovation and strong market traction.
HIYO, a pioneering brand in the functional beverage market, has secured significant backing to accelerate its expansion and continue driving product innovation. This round marks a milestone in the company's growth trajectory, further validating its market potential and consumer demand.
“At Santatera Capital, we seek to partner with visionary founders and category-defining brands that are disrupting their respective industries. We are thrilled to keep supporting Hiyo in this next phase of growth and look forward to seeing its continued success in the market.”
said Ian Paul Otero, Managing Partner at Santatera Capital.
HIYO is the brainchild of three friends from Southern California, Evan Quinn (CEO), George Youmans (CRO), and Cygne Cooper (CBO). The company's origin story is as inspiring as its product: driven by a desire to help loved ones struggling with alcohol-related issues, the founders realized a gap in the market for delicious and functional alternatives.
Santatera Capital remains dedicated to identifying and investing in high-growth consumer brands that align with evolving consumer trends and demonstrate long-term scalability.
Santatera Capital is an early-stage venture capital firm focused on the food and beverage industry. It is part of Redwood, an Asset Manager with presence in the USA and Mexico, that drives entrepreneurship and transformative growth across diverse sectors.